At 13.31, our story begins with a circle

To us, a circle isn’t just a shape—
it is a symbol of connection, continuity, and the promise that beauty travels through time.

Our circle binds the skills of Indian artisans to the pace of the modern world,
creating clothing that is both rooted and relevant.

Craft that connects

From the intricate detailing of hand-finished blue pottery
to the delicate structure of cane weaving,
every technique we choose is more than an embellishment—
it is a living link to tradition.

In a world that moves fast,
our pieces remind you to slow down, notice, and cherish.

More than clothes

Our garments are not just clothes.
They are conversations.

They speak of:

• hands that shaped clay

• fingers that wove cane

• fabrics grown and spun with care

When you wear 13.31, you carry these stories forward—
allowing them to live in new moments and places.

Completing the circle

The circle closes when our pieces find their place in your life.
You step into the world with a fragment of India’s heritage,
styled for both your present and your future.

That’s how we keep craft alive—
not in museums, but in motion.

You are part of the circle

The circle is complete when you become part of it.

Carry it with you.
Grow with it.
Let it grow with you.